Chinese Culture Attracts Fans Around the World,Chinese Culture Fever Sweeps the Globe
According to a report by CCTV Finance,in the past, when "Made in China" and "Chinese brands" were mentioned, what mostly came to mind were automobiles, home appliances, and clothing.But today, Chinese original cultural products such as micro-short dramas, movies, games, and trendy toys are sparking a wave of Chinese cultural enthusiasm globally.In the first quarter of this year, China's service exports amounted to 704.52 billion yuan, marking a year-on-year increase of 11.2%. Notably, personal cultural and entertainment services witnessed the fastest growth, with a surge of 25.6%.
What kind of opportunities and development secrets lie behind this rise in soft power?
According to predictions by an international consulting firm, the global market size of overseas short dramas will exceed 120 billion yuan in 2029, with a compound growth rate of 53.9%. Chinese enterprises are expected to account for 76% of the market share. AI has shortened the production process of ten-thousand-word scripts, multilingual dubbing, and massive material editing from months to weeks, significantly reducing costs.China's game revenue from overseas markets has exceeded RMB 100 billion for six consecutive years. Specifically, in 2026, the actual sales revenue of China's independently developed games in overseas markets reached USD 6.331 billion, marking a year-on-year increase of 31.76%.In recent years, China-chic toys have accelerated their overseas expansion, becoming a social currency for young people worldwide and attracting countless fans. The source of this cultural carnival also originates from China. In 2025, a China-chic toy company achieved overseas revenue of 16.27 billion yuan, a year-on-year increase of 291.9%, with its share of total revenue rising to 43.8%. Experts say that the surge of Chinese cultural enthusiasm overseas is an inevitable trend for Chinese brands to move from product expansion to cultural confidence.
